CLIENT
Asmar’s Mediterranean Foods
Project
Website redesign
Scope
Web design & development
Designer
Pipa B Design
Fresh food.
A brighter presence.
Asmar’s needed a more modern website to present its Mediterranean products. The redesign brings the food and packaging to the foreground, with a clearer introduction to the range and dedicated routes for retail and restaurant partners.
01 / The transformation
A fresh perspective.
BEFORE
Original homepage
AFTER
Redesigned homepage
02 / Design direction
Purpose behind the details.
Let the food lead
01 / PRODUCTS
Large product photography introduces the range with color and appetite appeal, making the food the immediate focus.
A more inviting rhythm
02 / HIERARCHY
Bold serif headings, blue backgrounds and alternating image layouts give each section a distinct role.
Routes for each partner
03 / AUDIENCES
Separate introductions for products, retail partners and restaurant partners make the different opportunities easier to explore.
Products and partner information brought together in a clear, inviting layout.
Bold product imagery and vibrant color give the brand story a fresh personality.
04 / Mobile experience
Fresh appeal.
At every size.
The mobile presentation carries the same bright imagery and strong headings into a single-column layout. Product information and partner enquiries remain easy to find as visitors move down the page.