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CLIENT
Pair
Project
Logo & website design
Scope
Logo, web design & development
Designer
Pipa B Design
Made to connect.
Built to stand out.
Pair needed a logo and website for its new staffing and recruitment business. The direction combines a distinctive lowercase wordmark with bold purple, soft accent colors and geometric shapes, creating an approachable identity across the website and brand applications.
01 / The identity
A name with personality.
A simple wordmark and a playful visual direction bring a consistent identity to the brand and website.
A distinctive first impression.
The rounded letterforms give the wordmark a friendly character. A purple foundation, lilac accents and geometric shapes extend the identity into a cohesive website design.
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